Effective Marketing Ideas for Your Contracting Business

5 Easy, Yet Effective Marketing Ideas for Your Business

If you are a contractor, you know that service calls are extremely important. What if we told you while you are making service calls, you could be making money at the same time? Well, step on up my friends, because with vehicle wraps, you can do all this with just a simple peel and stick!

First Order of Business

At 1st Impressions, we design and apply quality vehicle wraps, giving a new spin to your vehicles. Make your wrap eye-catching but easy to read. You can keep it simple by adding your logo, company name and contact info. Of course you could jazz it up with pictures and more tidbits of information such as your email or the address of your place of business. 1st Impressions can help you create a dynamite vehicle wrap, by bringing your company to life with a mobile billboard.

Second Rule:

Time is money, yes. But would getting more customers coming to your business be worth slowing it down? The answer is yes! When you are out making service calls or just driving in general, try to drive at an easy pace, allowing people to look at your car wrap and be able to get all the necessary information they might need in case of a future call.

Third Rule:

Parking on the street is a very smart move. When your vehicle is parked on the street, people who walk by your vehicle will be able to get a close glance at your company and what it does. The passerby will be able to jot down information or even take a snapshot of it with their cellphone. Also, a wrapped vehicle in front of your house might spark some interest by your neighbors. “OMG, Becky, did you see the Johnson’s are having new carpet put it?” A week later, new carpet is put in both her and Becky’s house. Catch the drift here?

Rule Number Four:

It might be useful instead of cruising right to your parking spot in front of your customer’s house, pull up about 20 or 30 feet away and back it up. The goal of this is to utilize your vehicles back up warning system. It’s loud and that’s just what you need to get people out of bed and to the window to see what the ruckus is. Hey, on the way to the window they might have discovered they need plumbing services, who knows!

Last but Not Least:

Twitter and Facebook are some of the sites many people can’t live without. Get your business onto the web and on social media sites. You’ll be surprised by how much feedback you can get when your business is present in the world-wide web. Don’t forget those hashtags, #PlumbingisMyLife or #CallforaFREEquote.

You’re proud of your business, your amazing customer service, the quality work you perform, and the loyal customers that stand by you. You owe it to yourself to invest in a vehicle wrap. Tell the world and your customer what you do, and why you’re the best! Wrap it and drive business to your door with vehicle advertising.

About the author:
Dan Deary is president of 1st Impressions Truck Lettering, a 3M Certified Vehicle Wrap shop located in Phoenix Arizona.