Vehicle Wraps Help Get Your Business Noticed!
With the changes in technology advertising isn’t what it once was, with social networking and mobile advertising, things aren’t the way they were ten years ago. However vehicle wraps continue to be a powerful tool in advertising. Spread the name of your business while running your business, whether it’s flower delivery or pool cleaning, vehicle wraps make it possible to advertise while servicing your clients.
Vinyl wrapping is the ideal choice when it comes to advertising, not just because it can be digitally customized with any picture or drawing, it’s the most affordable option compared to painting and billboards. Vehicle wraps are also durable, unlike paint that fades or chips, vinyl will last for years with colors as bright and vibrant as the day they were printed.
For a vehicle wrap to be effective it needs to draw attention while still promoting the business. The most important thing is that people can identify the business name easily, making the logo or name for the business the largest text will allow others to spot it quickly, using shadows and outlines also help the name stand out from the other elements of the wrap. Color choice is a big factor in creating the vinyl, if colors are too similar it will be hard to make out details from a distance, use contrasting colors so elements can stand out, making it easier to read things on the vehicle wrap like the phone number or address. Big logos and easy to read colors are a good place to start, but making the vehicle wrap memorable is what will bring the customers, using unique images or a creative slogan/catchphrase is the most effective way to create a lasting impression that the audience can recall easily.
Lastly, it is important that you don’t over crowd the vehicle wrap with images. Using too much artwork or making colors too vibrant can easily overpower the important elements, like the business name or phone number. For the wrap to be an effective marketing tool it’s best to keep it simple. By just using a single image, a catchy slogan, and the right color combination to highlight the important information on the vehicle wrap, is all it takes to create a wrap that will leave a lasting first impression.
About the author:
Dan Deary is president of 1st Impressions Truck Lettering, a 3M Certified Vehicle Wrap shop located in Phoenix Arizona.