Phoenix Vehicle Wraps…5 Rules to Rule the Road!
When attempting to create an effective vehicle wrap that encompasses proper branding and messaging, the fundamentals of just how to accomplish this may be unknown. This could be because of a lack of information in vehicle wrap marketing or because you may be new to the vehicle wrap club. Whatever the reason, here at 1st Impressions Truck Lettering we want to help you in mastering the craft of creating an eye-catching, quality vehicle wrap, one that gets your vehicle advertising noticed. In order to do this, we have created a set of 5 helpful tidbits that will assist you in getting the maximum result with your mobile billboard.
These rules will help you get the maximum results:
– Vehicle wraps rules to rule the road! –
Rule #1: Start with a Great Brand
Your vehicle wrap should revolve around your brand. In order to achieve this, your company should have great brand identity and a clean, recognizable logo. At 1st Impressions, we strive to produce quality vehicle wraps that are a perfect marketing opportunity for your business. The experienced team at 1st Impressions creates wraps that you, the customer wants, but give expert advice on ways to make your vehicle wrap even better. The one thing to always remember is this: the brand is the message, and don’t you forget it!
Rule #2: Photos are not always a good thing
This rule can go either way, it is your preference, but considering that the typical customer will see your vehicle wrap on the road, on an average of 2.5 seconds, have to prioritize what is important to your company. What do you want your potential customer to find out about your company?
Rule #3: Limits are Crucial
The main points you need to tackle on your vehicle wrap are: the name of your business, what you do, how to contact your place of business, and any other information such as your address or email. Limit the amount of information that is presented on your wrap. Sometimes, people put too much information and they end up having people not wanting to look at a hot mess of information. Make your vehicle wrap clear and concise. Do you want people looking at lots of different information or remembering very important points about your business? The choice is yours, choose carefully.
Rule #4: Why fit in when you were born to stand out?
Make your vehicle wrap awesome! By using popping, vivid colors, concise information and pictures (if you choose), you will make an aesthetically pleasing wrap. Stand out from all the rest of the moving billboards and reach out to many potential customers.
Rule #5: Don’t Beat Around the Bush
One look at your wrapped vehicle should let people know instantaneously what you do and why they may be in need of your company and services.
Bonus Rule #6: “Get moving and Get Noticed.”
Get out on the road and let your mobile billboard do its job. If you have no where you need to drive to, park your billboard in a busy shopping plaza or any visible, busy place. Your vehicle wrap works even when you don’t!
About the author:
Dan Deary is president of 1st Impressions Truck Lettering, a 3M Certified Vehicle Wrap shop located in Phoenix Arizona.