Vehicle Wraps, The Biggest Bang for the Buck

Vehicle Wraps…The Biggest Bang for the Buck

Small business owners everywhere want to bring in as many customers as possible. The best way to do that is to advertise. But which method of advertising gives the biggest bang for the buck? For advertising to be affective it has to be noticeable, reach your target audience and be affordable.

Radio ads are a good method of advertising; however, they aren’t very cost effective. They require regular maintenance fees upward of $5,000 or more every month. The ads also only play on the stations you pay, so for more stations you’ll have to spend more money. Additionally, with local radio losing popularity to satellite radio and podcasts, you may not get the exposure you were hoping for.

Billboards are also effective advertising resources. Like radio ads, billboards also require monthly fees of $1,000-$2,000 or more per billboard plus the cost of the posters on the billboard. The location of the billboard also affects the price so expect to pay a premium price for a premium static location.

Vehicle wraps are proven to be the most effective advertising solution for small businesses for three reasons:

• There is one time cost
• They are mobile
• They can last up to 4 years

Vehicle wraps also have the added benefit of going where you go, unlike a billboard that sits in one spot, or a radio ad playing on one station, a wrap can be seen by anyone near your vehicle whether in town, on the freeway, or parked. Vehicle wraps also create a professional appearance, much like how a business card does. Consumers are more comfortable when the plumber they called shows up in a vehicle with the company logo wrap on the side, rather than showing up in an unmarked truck that looks like somebody’s everyday car.

A vehicle wrap is the clear choice when seeking advertising solutions. They enhance the appearance of your business, don’t require monthly payments to maintain, and aren’t restricted to any particular audience. So if you want affordable advertising, that’s affective and builds your image, “get moving and get noticed” with a affordable vehicle wrap from 1st Impressions Truck Lettering.

About the author:
Dan Deary is president of 1st Impressions Truck Lettering, a 3M Certified Vehicle Wrap shop located in Phoenix Arizona.