You’ve Got a New Vehicle Wrap: Now What?
You have recently become the proud owner of a new, furnished vehicle wrap. It’s quite exciting isn’t it? So exciting you just want to sit and stare at that beauty all day, basking in your excitement. Well fortunately, at 1st Impressions Truck Lettering, we know exactly how it feels to go from your “old” vehicle to your new and improved wrapped vehicle. We have some tips that can help you figure out what to do now that you have graduated into the new type of advertising- vehicle wraps.
Don’t just sit there! Drive!
Your newly wrapped vehicle wouldn’t be put to much good sitting, looking pretty in your front yard or parked by the old oak tree in the backyard, would it? The first step in utilizing your new wrap is to drive it. Put that wrap to work! A wrapped vehicle can lead people straight to you if you bring what they need to them. Driving your vehicle allows you to show off your business, telling people what your business is and how to contact you. Try to drive it as much as possible, or if not, park it somewhere where there are people, lots of people, lots and lots of people who look at your new wrap. Looking…advertising…you get the point! You could park it at an event that is happening in your community or in various neighborhoods. Let people see what your business has to offer and they will come to you.
Tell the World!
With the advancements in technology, have come the advancements of social media and social networking. Using social networks is a great way for people to become acquainted with your business. Post a picture of your vehicle wrap on Facebook or Instagram. You could even tweet this, it’s THAT good. You could sit back a minute and let other people do the work for you. People talk and tell their cousin who tells his friend, who tells his sister and Bam! You have a customer who is in need of your services.
Know How to Care for and Maintain Your Vehicle Wrap
Since your wrap is fairly new, never leave it unattended for any amount of time, it gets lonely. Make sure you wash it twice a week, how would you like to go not cleaned for a week or more? We’re just pullin’ your leg here, vehicle wraps don’t have feelings. In all seriousness, it is important to wash your vehicle regularly. Try to rinse off as much of the dirt and grim as possible with water. You should avoid automated brush-type car washes, as they can cause the wrap to chip or lift at the edges. That being said, brushless car washes are A-OK.
So to summarize…you’ve got the new car wrap going. Cruise the streets reaching out to potential customers, tweet , facebook and Instagram share your new pride and joy and of course give it the proper care and love it deserves. In return, it will love you and your business by attracting a lot of attention and send you new customers, both day and night! Well, we guess that’s it for now….That’s a wrap!
About the author:
Dan Deary is president of 1st Impressions Truck Lettering, a 3M and USAG Certified Vehicle Wrap shop located in Phoenix, Arizona.