The Importance of Color in Vehicle Wraps
What do you think of when you see the color red? Does it maybe symbolize danger or blood? What comes to mind when you think of the color blue? Typically, this color means calmness and tranquility, a color you would want to look at when you’re trying to get in your happy, peaceful place. We may not realize it but the choosing of certain colors to help promote your business is very important and can help to reach out to potential customers when put on a vehicle wrap.
Of course, when you have invested in a vehicle wrap, you want it to be very pleasing to the eye. Aside from having all the information about your company on your wrap, you want to make sure that you choose to use colors that might bring your company to mind when customers think about it. Certain studies have proven what certain colors mean and they are much more important than we think.
For example, very bright, vibrant colors, such as red, yellow, or orange will create a feeling of excitement in people who look at it. These primary colors are also brain stimulating and children prefer them, which is why children’s books and toys are usually these colors. Bright colors are very eye-catching, which will help advertise for your company even more. Now, if you maybe run a very nice, elegant restaurant and are advertising with a vehicle wrap, you may want to use warm colors. Warm colors, such as a medium brown or crème color, help stimulate the feeling of calmness and comfort. People who are looking for that nice restaurant that they can sit down and have a tender steak will find just what they are looking for when they see your warmly colored vehicle advertising.
More specifically, certain colors also generate certain feelings in customers. The color blue is representative of the ocean and sky. Blue can also represent trustworthiness and professionalism. Of course if you want to show your company’s credibility, why not use blue? We all know the color green can mean wealth; hence the color of money, but what you may not know is it can also mean quality. Many people know the obvious feelings that might be generated when someone looks at a certain color, but there are always deeper meanings and effects.
The importance of color can sometimes be underestimated, especially when you are advertising for your business. Using colors that appeal to the people you would like to advertise to, might help influence them to use your company and remember your business when they are in need of your services. Understanding the role colors play in brand identity and advertising is very critical in the advertising field, and the experts at 1st Impressions Truck Lettering can help you create a professionally-designed vehicle wrap to appeal to the audiences you wish to advertise to.
About the author:
Dan Deary is president of 1st Impressions Truck Lettering, a 3M Certified Vehicle Wrap shop located in Phoenix Arizona.