5 things to consider about your customer
When it comes to targeting people and giving your business recognition, you want your van wrap to portray your business and your professionalism. Following these 5 recommendations you will have an attention getting mobile billboard that works for your company.
WHO…WHAT…WHEN…WHERE…HOW now what to ask before you get a wrap to advertise your business!
Who?
Who is your customer? It sounds like such an obvious question but one worth considering when you decide what message to convey on your van. It’s important to consider the age group of your customer so that your brand reflects just who your customer is. You would not want a MTV feel is your target market is senior citizens!
What?
What does your company do and what is its specialty? Many of our customers want a laundry list of every service their company provides and all this does is clutter the message of your brand. You will see this type of van on the street and it is so cluttered you actually DON’T want to look at it. Using a clean design reflecting your company’s branding will have potential customers taking notice and reaching out to you for your service. It is important to have a consistent message across your advertising and promotional mediums including your van wraps.
When?
When should you consider a van wrap? NOW! Driving around town in a big blank white billboard is NOT getting anyone to contact you for your products or services. For less than you spend on your morning coffee you will have an attention getting wrap- a lot less if you are a Starbucks regular!!
Where?
Just where can your customer find you? This will tie into who your customer is but predominately customer are driving traffic to their website which may want you to consider if your web domain is easy to remember. Phone is another easy way for your customer to contact you so it is recommended that your number be displayed in an easy to read font and format. Many customers insist on having an address on their van and in some instances this may be a benefit in general I discourage it. Remember your potential customer has only a few seconds to read your message and remember how to act upon it. With a wrapped van you can reach out to your target audience everywhere you go, and help inform them of how and where to purchase your services or products.
How?
How do you approach getting a van wrap? Once you have answered the questions above you will be ready to begin the process. Our expert designers will take the information you have and suggest ways to reach your customers so that you will get the greatest return for you advertising investment. Remember, a van wrap is not a cost is in an investment that will get you a return for the money you spend.
Why?
As a bonus 6th question, why should you purchase a van wrap?
Well, in addition to being the most affordable form of outdoor advertising out there, your mobile billboard will reach to thousands of potential customers, simply by driving around or parked, say at the Home Depot if you are a plumber or contractor. As you can see, a van wrap works whether you are driving or standing still. If you drive your wrapped van to an Arizona Cardinal game and park in the lot, just how many potential customers will see your van?
With these questions in mind and answers to them the experts at 1st Impression Truck Lettering can design an advertising wrap that works for you and your company. Our experienced designers and 3M Certified installers will here to you get the most from your advertising dollar. Contact us by phone at 602.253.3332 or use our simple quote form and we will get the process going for you.